Wetzel’s Pretzels Promotes Jennifer Schuler to CEO
Wetzel’s Pretzels has promoted Jennifer Schuler to CEO. Schuler, who has served as the company’s president since 2017, and previously served as Chief Marketing Officer when she joined the company in 2014, will assume global responsibility for the brand.
“Jenn is uniquely suited to take over the CEO role at our organization,” said Bill Phelps, co-founder Wetzel’s Pretzels. “Since joining Wetzel’s Pretzels as CMO in 2014, she has combined her marketing and operations experience with global brands to drive same-store sales, profitability for our franchise partners and further growth for the brand domestically and abroad.”
Phelps will remain involved with the company as a board member and shareholder.
Wetzel’s Pretzels has grown to 350 bakeries.