WATCH: How Burger King UK is Leveraging AI in the Drive-Thru

At MURTEC 2025, Experience Matters, Hospitality Technology caught up with SoundHound AI's VP, Partnerships  Mike Lauricella for a booth tour and demo of its groundbreaking AI that's powering restaurants' drive-thrus and phones.   

Restaurant Challenges 2:50

Restaurants find it a challenge to hire and retain employees. AI helps lessen the load for existing employees, enabling them to focus on food quality and deliver  outstanding customer service.

Employees like working with AI solutions; they help create a calmer work environment, Lauricella explains.  

Burger King UK implementation 3:17 

Experience Matters!

This was just one of many notable highlights from MURTEC 2025. 

• Daymond John’s Tips for Restaurant Tech Leaders
   

• Leveraging Real-Time Data: How Restaurants Are Turning Insights into Action

• WATCH: Making Data Actionable for AI with a Unified Data Platform

Stay tuned for more recaps on  hospitalitytech.com and featured in HT Alert.