Villa Italian Kitchen Implements New Data-Driven Loyalty Program and Mobile App

Villa Italian Kitchen, a quick-service pizza brand, announced a new partnership with Como, a provider of data-driven customer engagement, to roll out a customer loyalty and engagement program and advanced mobile app across more than 200 locations nationwide.

Bringing Como’s key product, Como Sense, on board across its U.S. locations will enable the company to provide guests with an enhanced customer experience offering that is powered by a new loyalty program and mobile app.

With Como Sense’s POS-integrated CRM platform, Villa Italian Kitchen will be able to collect and analyze all transactional data from its point-of-sale system, mobile app, and online ordering. The restaurant can then use this data to extract actionable insights and offer its clients a personalized customer experience and relevant rewards to grow visits and spend.

Building long-term loyalty among their guests

Villa Italian Kitchen selected Como because of the product’s integration into its point-of-sale system, Como’s global experience, and its proven ability to drive positive ROI. Villa Italian Kitchen also views Como’s advanced data-driven engagement solutions as a means of developing long-term loyalty among its guests across all business channels including malls, airports, and casinos.

Villa Italian Kitchen’s PR efforts have helped to generate international brand buzz, with its out-of-the-box promotions running the gamut from a bikini made out of pizza to a pumpkin spice topped pizza. In addition to driving traffic to Villa Italian Kitchen’s brick-and-mortar locations nationwide, these creative activations have also helped the brand increase their social media engagement and national presence, boost their website traffic and online review generation – raising their overall star ratings score – and generate catering and HR inquiries.

“The digital marketing landscape had changed over the last years thanks to innovation and technology,” said Mimi        Wunderlich, Director of Communications & Digital Marketing Strategy at Villa Italian Kitchen. “To keep our guests engaged and loyal, we decided to team up with Como in order to truly understand our customers and interact with them in a smarter and much more personalized way. We look forward to launching our data-driven loyalty program and mobile app in the next couple of months in order to make our offerings more relevant and more valuable to our guests.”