Veturis, SiteMinder Partner to Grow Europe and Asia Presence

One of Europe’s fast-growing bedbanks, Veturis Travel, has partnered with SiteMinder, to further cement its presence within the region and Asia. The wholesaler is upping its investment in cloud-based technology as part of a recent transition to dynamic online rates and a strategy to expand its direct contracts with hotels.

Veturis Travel today supports more than 180,000 hotels via a business-to-business interface and connectivity with travel agencies and destination management companies in more than 70 countries, including the USA where more than 13,000 hotels are based. From its established presence in markets such as Italy, France and Thailand, as well as its home country of Spain, the bedbank is looking to deepen its penetration within other rising destinations across Europe and Asia.

In addition to hotels, Veturis Travel has specialized over the years in cruises, transfers, tour packages and other travel products. The London Stock Exchange Group last year ranked Veturis Travel in its list of ‘1,000 Companies to Inspire Europe’.

Digitization has become the order of the day, and traditional hotel distribution channels such as wholesalers are facing new challenges and more competition than ever before, said SiteMinder. It can be easy to believe that the arrival of newer technologies encompassing artificial intelligence, chatbots and virtual reality are leaving other methods of marketing and sales behind. Organizations such as Veturis Travel prove not only the wholesaler sector’s continued value, but its resilience and ability to adapt through technological innovation.