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07/21/2021

Vertical Booking USA & Lodgical Solution Merge to Become Zucchetti North America

Zucchetti North America will be selling Vertical Booking USA’s suite of reservations solutions and Lodgical Solution PMS to hotels and other lodging providers across North America.
Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

We are pleased to announce the official formation of Zucchetti North America – the North American outpost of the Italian-based Zucchetti Group  – which includes Lodgical Solution (formerly, Baylakes Information Systems) and, coming soon, Vertical Booking USA. Zucchetti has been one of the most respected IT software and ICT development companies in Europe for many years (in 2020 the turnover was one billion euros and the company has passed the milestone of 700,000 customers), but this is the company’s first move into the North American market.

Currently, Zucchetti North America's focus is offering solutions for the hospitality market but, in the future, the company will also expand to offer solutions for other industries – including HR, ERP, workforce management, etc. – to North American companies. To date, Zucchetti North America will be selling 
Vertical Booking USA’s suite of reservations solutions and Lodgical Solution PMS to hotels and other lodging providers across North America.


“Both Vertical Booking USA and Lodgical Solution are excited for the opportunity to help make the Zucchetti name as well-known in North America, as it is in Europe and other parts of the world,” said Mark Lewis-Brown, CEO and President of Vertical Booking USA. “We recognise the immense benefits of our companies sharing resources and working together to cross-promote all of Zucchetti North America’s products, both to the hospitality market and others, as the company progresses.”

Zucchetti North America is based in Portland, Oregon – also known as Silicon Forest, because of the large number of high-tech companies located in the area, including tech giants such as Intel, Airbnb, Apple Inc., eBay, Microsoft, Salesforce.com, among many others.

“It makes sense for us to launch our North American headquarters in a city that is such a hotbed for innovation; at Zucchetti, innovation is a key principle that we live by, as we provide hospitality companies with the most-up-to-date solutions available on the market,” said Enrico Itri, International COO at Zucchetti. “We have brought high-quality solutions to the European market for years – helping hospitality companies increase revenue and cut operational costs – but we saw a gap in the North American marketplace, and we knew that Zucchetti North America would be able to fill it. As we launch Zucchetti North America, we are pleased that Vertical Booking USA and Lodgical Solution have good reputations and strong connections within the North American market, and we are excited that they our first companies to fall under the Zucchetti North America brand.”

Zucchetti North America will officially launch at HITEC, the top hospitality conference, taking place on September 27-30, 2021. To meet with Zucchetti North America at HITEC, please contact Alison Cowan, Vice President of Sales, North America, at Vertical Booking USA, at [email protected] or by phone at +1.505.250.2916.