Vantage Hospitality Group, Inc., whose economy through upscale hotel brands include Americas Best Value Inn®, Canadas Best Value Inn®, Chinas Best Value Inn®, Value Inn Worldwide®, Lexington Hotel®, and Lexington Inn®, announced today that it has signed on to immediately supply hotel inventory to Room Key. The partnership further increases the revenue potential of Vantage’s hotel owners and offers another avenue for consumers to book at its 1,000-plus properties throughout the world.
Launched earlier this year, Room Key is an innovative hotel search engine that offers a simplified search experience. The website provides hotel information straight from Vantage’s brands and brings the visitor directly to the Vantage sites to book.
Room Key's model allows the consumer to choose the hotel that is right for them and provides Vantage Hospitality with a valuable audience that will be able to book directly with its brands. Room Key’s platform enables Vantage to continue to achieve its distribution strategy of reaching consumers where they are searching and booking hotel accommodations, which is a very cost-effective channel for its members.