Matterport, Inc., a spatial data company driving the digital transformation of the built world, announced that Vacasa, a North American vacation rental management platform, which has entered into an agreement to become a publicly-traded company through a business combination with TPG Pace Solutions, has increased its booking conversion rate on Vacasa.com by nearly 12%* with Matterport’s immersive digital twins.
Nearly 90 percent of Vacasa’s more than 30,000 property listings today include Matterport’s dimensionally accurate, photorealistic digital twins. This enables guests to virtually walk a property with stunning realism as if they were actually there. According to Vacasa, guests searching online spend three times more time engaging with property listings that feature a Matterport digital twin.
“Since adding Matterport to our website, we've seen incredible returns,” says Caleb Donegan, Vice President of Digital at Vacasa. “Partnering with Matterport is a simple and cost-effective way to provide a better vacation rental experience for guests and more bookings for our homeowners.“
With Matterport, Vacasa has digitized over 64 million square feet since 2015, enabling guests to interact with multiple properties and virtually walk each of them from room to room. They can share Matterport spaces with friends and family and be confident they’re booking the right vacation home for their needs.
For less than the cost of a professional photo shoot, Matterport delivers a 3D digital twin, still photography, floor plans, and teaser videos to better merchandise rentals across social media and online channels.
“Matterport is incredibly easy to use, so we don’t need to send a professional photographer or camera crew to our vacation homes. Learning to use Matterport’s technology only takes a few minutes, and anyone can scan a home with a variety of cameras or smartphones,” said Donegan.
“Matterport is a proven growth driver for Vacasa. The data clearly shows that higher engagement levels lead to more bookings,” said Bill Linehan, who leads global strategy for Travel and Hospitality at Matterport. “There's no better way to provide a high definition, true 3D experience than with Matterport. Guests feel more assured with their choices by having more tailored online experiences, while homeowners see higher occupancies. Everybody wins.”
Adopting Matterport digital twins has also enabled Vacasa to equip its customer experience team with more information about each property and provide guests with better service. For example, customer experience agents can use highly detailed digital twins to help guests troubleshoot other issues over the phone because they are able to view the home’s layout online.
* Booking conversion data reflects the time period between September 2019 and September 2021.