V12 Launches Database of 125M Diners

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V12 Launches Database of 125M Diners

04/30/2019

V12, a provider of customer acquisition solutions, launched its Restaurant Intender Database, a database of consumers actively shopping for quick service, fast casual and casual dining restaurant options. The in-market database is an integrated component of V12 Velocity, the company's end-to-end customer acquisition package featuring first and third-party data integration, analytics and omnichannel program and campaign delivery.

Powered by V12 Signals technology, V12's intender database was built over a three-year time span using proprietary mobile location intelligence, browsing behavior and in-market behavioral triggers.

The three pillars of V12's Restaurant Intender Database include:

  • 80 million monthly consumers who are actively browsing online for restaurants and dining options. V12 provides visibility into behavioral data and searches occurring on over 90% of internet-connected devices.
  • 17 million monthly consumers visiting restaurants including quick service, fast casual and casual dining establishments. Unlike other mobile solutions which only target the device, V12 Signals proprietary mobile location intelligence connects devices to actual consumer identities.
  • 27 million new movers looking for new dining options in their local area.

As consumers research online or visit dining establishments, V12 is able to capture these signals and provide restaurant marketers a wealth of insights into who they should be targeting for acquisition or retention.To learn more about V12 Velocity for Restaurants, visit https://www.v12data.com/restaurant-marketing/.