TrustYou: Hotel Review Topics Vary by Region Affecting the Scores and Reputation of Global Brands

TrustYou, the world’s largest guest feedback platform, released a comprehensive analysis of regional and global hotel review topics. Through its continuous effort in studying and leveraging guest feedback, TrustYou created this report of the different impact scores that affect the performance and reputation of global hotels, as well as in the following markets: EMEA, German-speaking countries (DE/AT/CH), US, APAC, Japan.  

Extracted from TrustYou’s guest feedback database and its analytics capabilities, the impact scores represent the hotel categories that travelers notice and rate in their online reviews, in order to bring attention to their performance. The impact scores are divided into semantic categories, such as positive and negative ones, and reflect features like room maintenance, staff friendliness, housekeeping, etc. and their impact on the overall score of a hotel.

The new TrustYou report highlights noticeable variations between different regions of the globe and the top 3 impact scores that are most influential in each area. The recent analysis also reveals certain similarities and standards among regions, such as the positive value of the service and the friendliness of the staff, and the management. On the other side of the spectrum, it is unveiled that the most common negative impact scores are the rooms, their maintenance and cleanliness, as well as the bathroom.

“At TrustYou, we pride ourselves of an international portfolio of clients and partners that give us valuable insights into different markets and regional specifics. We have noticed that geographic positioning and cultural differences are two key factors that determine the best and most efficient hotel strategies. Market segmentation is crucial in today’s hospitality industry, since different regions value different things and they each require a different approach. We’re excited to highlight this valuable data that our platform enabled us to get, since we do believe it will help hoteliers all over the world to adjust their strategies and achieve the best possible reputation.” says Benjamin Jost, TrustYou’s CEO.

The extended analysis of global and regional impact scores can be accessed for free, by using this link.