TravelClick Partners With The Guestbook to Bring Its Cash Back Rewards Program to Independent Hotels
TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, announced a new partnership with The Guestbook, an instant cash back rewards program for the hospitality industry, to further increase direct bookings for TravelClick’s independent hotels.
Whether hotel guests are currently earning loyalty discounts, perks or other benefits through existing book direct initiatives, The Guestbook provides additional cash back options to sweeten the deal and encourage repeat visits. This partnership makes it even easier for TravelClick hotels to learn about and implement The Guestbook’s simple, turn-key offering and tap into The Guestbook’s global network of over 600 independent and boutique hotels.
Q&A Residential Hotel in New York City epitomizes the benefits of the partnership. When The Guestbook reward program was active on TravelClick’s iHotelier® Booking Engine 4.0 at Q&A Residential Hotel, direct booking conversions increased by 25 percent. Q&A Hotel now offers The Guestbook as an additional benefit for all guests who book direct.
“Independent hotels need to do more to gain loyalty from guests and compete with big brands,” said Steve Brown, CEO of Q&A Hotel and Furnished Quarters. “In addition to offering huge, stylish suites and a unique guest experience, using TravelClick and The Guestbook, we are now more likely to capture business travelers and have them book directly when they are choosing accommodations.”