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TravelClick Acquires ZDirect

TravelClick, a global provider of innovative cloud-based, revenue-generating solutions for the hospitality industry, has announced that it has acquired ZDirect, a customer relationship management (CRM) platform in the hospitality sector. 
The acquisition of ZDirect represents the second acquisition made by TravelClick in the last 12 months. Terms of the transaction were not disclosed.
The addition of ZDirect further strengthens TravelClick’s suite of business intelligence, reservations, marketing and media products. With ZDirect, there is a significant opportunity for hotels to leverage ZDirect’s suite of automated tools to better understand guests and prospects. Hotels will be able to send targeted communications and offers to drive direct bookings, loyalty and higher revenue. It will also serve as a platform for innovation to create long-term, deeper guest connections and customer engagement.  
As TravelClick incorporates ZDirect into its business intelligence, reservations and media solutions products, the new solution will provide unrivaled customer insight with an integrated, easy-to-use platform to develop marketing campaigns. It will be made available to TravelClick’s 38,000 global hotel clients via its leading team of in-market hotel experts, enabling the platform to rapidly increase its reach and market adoption.
Located in Ottawa and South Carolina, ZDirect provides services to over 1,500 independent and group hotels throughout North America, Europe and Asia. Waller Capital acted as exclusive financial adviser to ZDirect.
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