Toast Partners with TripAdvisor to Enhance Restaurant Traffic, Visibility

Toast, an all-in-one restaurant technology platform, announced a partnership with TripAdvisor to deliver restaurants of all sizes the best suite of tools to entice new guests. This partnership between two Boston tech powerhouses reflects the companies’ mutual commitment to restaurant success.

Toast customers are able to further enhance their restaurant’s visibility and drive traffic directly to their TripAdvisor listing by signing up for TripAdvisor Ads. Additionally, registered owners on TripAdvisor who are not yet Toast customers are eligible to receive $500 off TripAdvisor Ads, or six free months of TripAdvisor Premium.

TripAdvisor Ads is a marketing solution that allows owners to promote their restaurant via sponsored placements visible at the top of a search results page. Ads are highly targeted to reach diners who are actively searching for a place to eat. TripAdvisor Premium enables restaurant owners to enhance their listing page through features such as the ability to spotlight favorite reviews, highlight the Top 3 Reasons to Eat Here, access in-depth analytics data, and create a customized Storyboard – a dynamic visual presentation that appears at the top of a listing. Toast found in its Restaurant Success in 2017 Report that social media ads will see an increase of 20 percent while search engine ads will see a 36 percent increase compared to historical ad spend.

Toast Restaurant POS offers advanced functionality to manage the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface. The platform also features revenue-driving tools including physical and digital gift cards, loyalty programs and online ordering.