Threshold 360 and Simpleview Announce Strategic Partnership

Simpleview, a global destination marketing industry provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies, and Threshold 360, a platform for 360 virtual tour creation & delivery in the Hospitality & Tourism industries, announce a new partnership to simplify delivery and integration of 360 content for Simpleview customers.

Thanks to the partnership, Simpleview customers will be able to integrate Threshold 360 virtual tours into their websites and marketing pipeline using the Simpleview Content Management System at no charge. Subsequent phases of the partnership will involve deeper embedding of the Threshold 360 platform functionality into the core Simpleview product.

Destinations such as Visit Austin are already using Simpleview and Threshold 360 today to deliver 360 Virtual Tours on their websites.

"The integration between Simpleview's and Threshold 360's platform enables us to showcase the best of our destination with rich 360 experiences of our partners," says Julie Chase, Vice President, and Chief Marketing Officer at Visit Austin. "By connecting two best-in-class software platforms we are able to more efficiently promote our destination online."