TheFork, SevenRooms Form Multi-Year Strategic Partnership

Anna Wolfe
Senior Editor, Restaurants

TheFork, an online restaurant reservations platform from the Tripadvisor Media Group, formed a strategic partnership with SevenRooms. The two companies joined forces to offer restaurants a unique combination of services aimed at helping restaurants increase online reservations while seamlessly managing their front of house and guest experiences. The partnership spans Australia, the United Kingdom and European countries including Belgium, Italy, France, the Netherlands, Spain and Sweden.

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As part of this landmark partnership, the companies will launch a two-way integration. This will enable TheFork’s partner restaurants to gain access to SevenRooms’ data-driven venue management and marketing automation platform, offering expanded functionality on top of TheFork’s comprehensive online reservation and yield management technologies for restaurants. SevenRooms customers will be able to tap into TheFork’s extensive consumer reservation network of millions of diners, helping them to fill their seats and acquire new customers. Combined, these cutting-edge tools will help joint restaurant customers develop stronger guest relationships and deliver the types of exceptional on-premise experiences that turn first time guests into repeat visitors.

Supporting restaurants after a challenging year of lockdowns and closures, this deal sets a new standard for collaboration between best-in-breed restaurant technology and online reservation platforms, helping operators build stronger customer relationships and more profitable businesses for the long-term.

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This deal follows a year of extensive industry support by both TheFork and SevenRooms. With the hospitality industry undergoing a digital transformation due to COVID-19, both companies have focused on providing solutions that support the digitalization of restaurants, help them navigate closures and uncertainty, and ultimately, address the needs and demands of a changed consumer. Throughout the pandemic, TheFork has worked tirelessly as a digital ally for restaurants, dedicating almost US$30 million to help the sector adapt and recover across the 22 countries in which it operates. In the same way, SevenRooms developed and debuted new products for restaurants to reopen safely and drive new revenue streams, all while subsidizing over US$10 million in licensing fees to reduce financial hardship. By combining the power of two world-class technologies, TheFork and SevenRooms will equip restaurants with the tools they need to face new challenges, recover faster and grow their businesses in a new era for hospitality.

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This partnership will be implemented across key markets in the coming months as the teams work to integrate the technologies to provide the best offering for restaurants and consumers.

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