Thanx Teams Up With Olo to Provide Integrated Digital Ordering

Thanx announced a new integration with Olo that will allow restaurants to track and better understand customer spending habits whether it happens in-store or through digital or mobile ordering.

Thanx is an automated customer engagement platform that gives businesses a single view of who their customer is by seamlessly combining all databases, ranging from loyalty, credit card, email marketing and more, to build a clear customer profile. Now, through this partnership, that seamless connection is extended to digital ordering via Olo, including personalized, actionable campaigns to drive customers to place orders. The new integration also allows customers to automatically opt-in to loyalty programs to easily earn rewards following their first order.

The core benefits of the integration include:

• Single sign-on for customers for an easy and efficient ordering experience
• Consolidated system of record for consumer purchasing behavior, whether in-store or off-premise
• Loyalty accrual and redemption directly from the ordering checkout flow, helping operators attract and retain customers, while making it simple for customers to earn and redeem rewards
• Precise marketing campaigns based on the customer’s ordering channel, delivering personalized experiences and interactions between customers and their favorite restaurants