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Texas Roadhouse Modernizes Digital Dining, Customer Engagement Experience

Sparkfly will marry in-store and online POS systems, enabling a real-time personalized experience for millions of customers.

Sparkfly, an award-winning customer engagement solutions company that connects marketing leaders with real-time consumer behavior through an intelligent middleware, announced today they have been selected by

Texas Roadhouse  has selected Sparkfly to power its  next gen offer management platform. Integrating the brand’s point-of-sale systems with Sparkfly' s offer management and intelligent middleware platform will help Texas Roadhouse transform the guest experience.

Texas Roadhouse will leverage Sparkfly's unique capabilities and technology to build a 360-degree digital ecosystem that connects its online and in-store purchases with its offer management program to further modernize the digital guest experience. The addition of a digital offer wallet to the Texas Roadhouse Mobile App will enable the brand to deliver real-time personalized offers in collaboration with their marketing, experience, and service cloud platforms. 

Tighter integrations with other operating systems is driving 46% of restaurants’ POS upgrades, according to HT's 2022 POS Software Trends report

“Sparkfly showcased its ability to seamlessly integrate our mobile and point-of-sale needs and build a digital ecosystem that transforms the guest experience,” said Texas Roadhouse Senior Director of Brand Marketing Mary Newell. “Enhancing our guest engagement program is critical for our brands as guests have now adopted a digital-first mindset when it comes to making decisions about their dining experiences.” 


Catherine Tabor, founder and CEO of Sparkfly was a 2020 recipient of HT’s Top Women in Restaurant Technology Innovator award.

The Louisville, Ky.-based brand operates more than 611 restaurants systemwide in 49 states and 10 foreign countries, including Texas Roadhouse restaurants, Bubba’s 33 restaurants, and Jaggers restaurants.  

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