TCRM Launches Strategic Consulting Brand for Hospitality

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TCRM Launches Strategic Consulting Brand for Hospitality


Total Customized Revenue Management, LLC (TCRM) – a company that provides professional revenue management services to the hospitality industry – announces the launch of ThinkUp Enterprises, a new consulting arm to guide its current and future hospitality clients in unearthing profitable opportunities and leading clients to sustainable growth. TCRM will work in partnership with ThinkUp Enterprises to deliver creative solutions through strategic consulting services, expected to further enhance its existing revenue management services.

ThinkUp Enterprises will be led by Mockerman and Kathryn Baker, Executive Director of Strategy at TCRM and principal at KBB consulting. The company’s key offering will be the Profit Power Shift Package. Perfect for properties that are underperforming, properly performing but ready for the next level of progress or just those looking to fine-tune their strategy, this key offering gives hoteliers the tools they need to get beyond the “now” and apply proactive strategy to move from revenue management to profit optimization. Through a deep dive strategic assessment of all facets of the three key revenue-producing areas of each business, including revenue management, marketing and sales, this diagnostic review of each critical element cuts through the clutter of data overwhelm, bureaucracy, department silos and lack of time in order to arm properties with clear and actionable steps to profitable progress, providing both immediate impact and a path to harness sustainable profit possibilities.

For clients seeking an even more comprehensive service, the Pathway to Profit Package (also available as a rider to the Profit Power Shift Package) is made for those properties that are ready to tackle the profitable possibilities available from creating revenue management and profit optimization programs for F&B, Spa, Golf, Activities and other revenue centers beyond rooms, rolled up into one primary profit program. ThinkUp’s Pathway to Profit helps to remove the barriers to entry by using a clear action step process to creating a total revenue management program for each property that will capitalize on the opportunities available in this next generation of revenue management and profit optimization.