Swipeby, a holistic ordering-to-curbside pickup platform, added a 5-Star Review Tool designed to help restaurants overcome the challenge of quickly building a collection of great online reviews. The Tool also allows a restaurant to address guests that feel as if they’ve had less than stellar service directly and promptly.
Bad Reviews Be Gone
“When consumers are looking for a restaurant, they typically check reviews and will choose a place that has many reviews and lots of good ones,” explained SWIPEBY Founder and CEO Carl Turner. “This makes it difficult for an independent restaurant operator – especially for one that’s new to a neighborhood - to compete against mega chains that have huge, automated marketing and tech engines with big budgets. Now reviews are automatically managed through our platform.”
The 5-Star Review Tool is focused on helping to attract new business to establishments, build relationships and loyalty with their guests and drive all import repeat business.
The new 5-Star Review Tool does all three with all online orders. It automatically serves up a push notification that makes it fun for a guest to rate their experience on a five-point scale. If the review is a five – the platform asks the patron to share it along with comments on Google and on the patron’s social media platforms. If the review is less than a five, Swipeby asks for feedback and instantly shares that feedback with the restaurant.
The platform’s ability to instantly share less than stellar reviews with the restaurant enables them to immediately address and resolve issues which helps build relationships and create return business; analyze the data to see if there is a process that can be tweaked or a menu item that needs to be adjusted; or if they are multi-unit, they will know if a particular location has issues or if one is excellent and can help improve the others.
According to BrightLocal’s 2022 Local Consumer Review Survey, 49% of consumer respondents trust consumer reviews as much as personal recommendations from friends and family. Some 89% of consumers say they would be ‘fairly’ or ‘highly’ likely to use a business that responds to all reviews, positive and negative. The annual study focuses on consumer usage and attitudes toward online reviews.
“... Online reviews matter to restaurants,” Turner said. “...We want to give the independent restaurant owner the same ability to leverage reviews to increase business as larger chains. It is important we help level the playing field when it comes to customer reviews management.”