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09/24/2012

Survey Reveals Travelers Use Social Media for Planning and Sharing

TripAdvisor has announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.
 
Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a travel research site such as TripAdvisor for travel inspiration.
 
What Travelers Share
91% post pictures of vacations
57% post status updates
34% use check-ins while traveling
 
When Travelers Share
27% check-in when arriving at the hotel
25% check-in when at a landmark/attraction
19% check-in at a restaurant
39% share experiences on social channels following their trip
52% share trip details while traveling and after returning home
 
Why Travelers Share
36% share experiences to update friends and family on their whereabouts
27% want to share all their exciting photos and news
37% percent think social networks have made travel planning easier