Subway Partners with Yext to Present Brand Verified Answers
Yext Inc. has partnered with Subway Restaurants to power brand verified answers for more than 30,000 of its restaurants in the United States, Canada, and Europe. With Yext, Subway will provide an exceptional experience to customers seeking information about its restaurants, including menus, addresses, holiday hours, and more, across 150+ search platforms like Google, Alexa, Siri and Facebook.
"The guest experience is something that we are constantly looking to improve, and the online search experience is no exception. It is a critical touchpoint for our global network of franchise owners," said Trevor Haynes, President of North America for Subway. "We look forward to our partnership with Yext, and to delivering an enhanced online search experience for our guests."
Yext will also create custom site pages for the 30,000+ Subway restaurants, allowing customers to find answers to their questions about specific locations and transact directly, whether they are looking to place an online order or request driving directions. Pages and Listings will be automatically updated through Yext's direct integration into Subway's marketing technology systems.
"Yext will give us the power to keep our information up-to-date on consumer platforms such as Google, Alexa, Siri, and more than 150 other search platforms. Additionally, Yext will allow us to create home pages for each of our restaurants from one central platform which will provide a consistent experience, reduce our administration costs, and make it easy for our customers to find each and every subway location and the critical information they desire," said Mike Macrie, Chief Information Officer of Subway. "This way, our guests can spend less time searching and more time enjoying their favorite meal at their favorite Subway location."