More than 100 of food, beverage and consumer packaged goods and service providers are participating in Subway's new online, business-to-business marketplace. Onstream Media Corporation, an online service provider of live and on-demand Internet broadcasting, corporate web communications and virtual marketplace technology, announced the debut of its MarketPlace365 virtual tradeshow platform with Subway.
Participating companies include: Coca Cola, Frito Lay, ADP, Comcast, Dr. Pepper/Seven Up Inc., DelMonte Fresh Produce Inc., McCain Foods, Sysco, Val Pak, and Otis Spunkmeyer. The show is open to Subway franchisees, employees, sponsors and vendors. The launch of the marketplace coincided with Subway's annual convention held July 23 - 25 at McCormick Place in Chicago, Illinois. The Subway restaurant chain has more than 33,000 restaurants in 91 countries.
"Onstream Media's MarketPlace365 platform is the type of comprehensive, unifying, virtual tradeshow and marketplace technology that we were looking for to extend value to our franchise owner community," says Fred DeLuca, co-founder of Subway Restaurant Chain. "With Subway locations in 91 countries, we needed a highly efficient communication tool to efficiently and effectively bring valuable information to our team. MarketPlace365 will help us bring the world of Subway information, from marketing initiatives to equipment and services, home to the desktops of our local franchisees around the globe."
Subway's MarketPlace365 features include:
- More than 100 food, beverage and consumer packaged good and service providers, all with their own virtual booths;
- An array of communication tools including webcasting, webinars and direct chat;
- Rich, multimedia content management solutions for archived information; and
- The ability to further leverage social networks and syndicate content.
MarketPlace365 gives trade show organizers, entrepreneurs, publishers and associations the tools to create an online community for their market sector or area of interest, delivering lead generation, social networking and efficient information distribution. MarketPlace365 provides advanced media capabilities such as live and on demand webcasts, webinars and web conferences, searchable rich media libraries, virtual classroom training and on-line discussion forums. In addition, the user generated content capability, with automated workflows, including transcoding of virtually all types of video formats, also allows effortless expansion of the marketplace's rich media content from many contributors.
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