Study Reveals Middle East Hotels Are Overly Dependent on OTAs
Leading hotel technology expert eRevMax has today published a market report on The State of Hotel Online Distribution in Middle East. The findings cover a wide cross-section of topics including technology adoption, distribution mix, channel production, online updates, among others.
With more than 108 respondents from 5 countries, namely, UAE, Egypt, Qatar, Oman and Saudi Arabia, this is one of the most comprehensive study focused solely on online distribution trends in the region.
According to the survey respondents, close to 48% of their reservations come from Online Travel Agencies, followed by Wholesalers contributing 23%. Online direct booking is around 18%, an indication of hoteliers’ challenge in the region to keep up with the shift towards mobile booking.
The survey also reveals that the Middle East hotel industry are now increasingly investing in travel technology solutions.
The majority of the respondents said they now use at least three travel technology applications. In lieu with the growth in online bookings, Channel Manager or OTA connectivity solution has become a must have with 64% hotels using it to manage OTAs.
The report is a must-read for hoteliers who want to better understand the trends in the region and establish a benchmark for their approach against competitors in the industry.
Find out the key challenges that Middle East hoteliers are facing with their online distribution. Download the full study here - The State of Hotel Online Distribution in Middle East