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Study: Marriott Boasts Fastest Website

When booking a hotel room online, users are experiencing the best the Internet has to offer. According to a recent USA Today-commissioned study, Marriott International beat all others as the fastest and best performing lodging website.
By winning the top spot, earned the Gold Award for "Best of the Web." This designation came from USA Today's partner in the study, Compuware. The study's metrics included speed, navigation and room details. Extensive testing found that loads quicker than two seconds. Other hotel websites were sluggish, some taking up to eight seconds to load.
"We design our websites to please our guests, who are looking for speed, rich content, features and ease of use," says Shafiq Khan, senior VP e-commerce, Marriott International. "Delivering on all of these simultaneously is a difficult balancing act, made even more challenging by the fact that we have practically re-invented our website in the last 18 months." has more than 12 million visits monthly and growing. It is among the top ten consumer retail sites in the world in revenue. Through its main website, users can access home pages for more than 3600 hotels globally. Marriott's multilingual websites are supported by services and technology from
Compuware, a technology performance company, tested 47 hotel booking sites using its "Gomez platform." Click here to read the study methodology.

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