Knowland announced the results of a survey entitled, 2020 Planner Survey: The State of the Meeting Industry, designed to help industry professionals understand the planner and event manager perspective on recovery.
The inability to meet, collaborate and ideate as a group has substantially impacted businesses during this disruption. Getting back to the business of business is at the heart of the meeting and events industry. With the reality of a vaccine in distribution and new norms in place, the future of the meeting industry does include the return to in-person meetings in 2021. Meetings may not look the same, but the value of face-to-face connections will not be overlooked.
Highlights from the survey include:
- 76% of meeting planner respondents are now rebooking meetings
- Following local safety guidelines and communication of safety protocols were ranked as highest reasons planners could be encouraged to book a facility (78.9% and 75.8%, respectively)
- 60% cited flexible low-risk hotel contracts as an extremely important requirement for in-person meetings, second only to a vaccine (65.3%)
- 45% of planners expect meeting size (attendees) will return to pre-COVID levels in 2022.
Download the 2020 Planner Survey: The State of the Meeting Industry here.