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Starwood Hotels & Resorts Expands In-Room Entertainment Options with DIRECTV

Starwood Hotels & Resorts Worldwide, Inc. and AT&T have announced an agreement designating DIRECTV as Starwood’s preferred video and audio provider in the United States, dramatically expanding in-room entertainment options to help Starwood’s always-connected guests to disconnect to make the most of their downtime. This agreement provides Starwood’s guests with new access to DIRECTV’s exclusive NFL SUNDAY TICKET, programming for the four major sports leagues and nearly 100 HD channels, greatly enhancing the in-room guest experience by providing more of the comforts of home while on the road.
Sheraton, one of Starwood’s 10 distinctive hotel brands, will immediately begin utilizing the new partnership by upgrading its HDTV experiences and bringing new channels to its U.S. hotels. This commitment to enhance the Sheraton guest experience is part of many initiatives underway to boost Starwood’s largest, most global brand through Sheraton 2020, the all-encompassing plan to make Sheraton the global hotel brand of choice, everywhere.  The agreement will also bring new, high-quality experiences to all of Starwood’s brands throughout the U.S., providing unmatched access to one of the world’s most popular TV services.
These and other new offerings will be available to current and future guests of Starwood properties subscribing to DIRECTV services through any of DIRECTV’s authorized hospitality dealers.
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