Starbucks Reveals plan for NYC Experiential Location
Starbucks Coffee Company will open a new Starbucks Reserve location spanning 23,000 square feet and three floors at the iconic Empire State Building in New York City on November 16.
The store will showcase the imagination of Starbucks with new and classic beverages crafted with Starbucks Reserve coffee, immersive and imaginative hands-on workshops and tasting flights, and an extensive menu for all parts of the day.
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“For almost three decades we have grown alongside the city of New York, where people from around the world gather to connect, explore, and share ideas. The Starbucks Reserve Empire State Building store will bring people together in this diverse and dynamic city over incredible coffee and food experiences that celebrate human connection, which is at the heart of the Starbucks Experience,” said Mark Ring, SVP of U.S. retail at Starbucks.
The Starbucks Reserve Empire State Building location exclusives include a full cocktail and mixology menu featuring classic and signature cocktails such as espresso martinis.
Coffee Innovation
The location will feature customer favorites from the Starbucks menu.
The store will offer several brewing methods, keeping the theatre of coffee at the center of the Starbucks Reserve experience. This location will also be the only store to offer beverages crafted with Cold Pressed Espresso, a patented brewing technology designed by the Starbucks Research and Development team that uses cold water and gentle, upward pressure to unlock a softer, sweeter espresso shot, similar to a slow-steeped cold brew.
Connecting Over Coffee
The location will offer small group classes that provide hands-on learning grounded in coffee, beverage, and mixology craft. The interactive, ticketed classes will offer one-of-a-kind experiences led by Starbucks baristas and mixologists. The store will also feature multiple imaginative tasting flights and food pairings, which includes a flight that features new beverages made with Cold Pressed Espresso such as the new Iced Apple Americano and Sparkling Pistachio Cream Soda.
The store will join the Starbucks Reserve store portfolio that includes six Starbucks Reserve Roasteries located in Seattle, Shanghai, Milan, New York, Tokyo, and Chicago, as well as Starbucks Reserve stores and bars around the world.
Starbucks heritage in New York City dates to 1994 and the company has operated stores in the Empire State Building since 2008. New York City continues to be a place where Starbucks introduces new store concepts and offers a variety of experiences – from the first Starbucks Pickup store to the immersive Starbucks Reserve Roastery New York located in the Meatpacking district.
