Starbucks Accelerates Mobile Payment Leadership with Enhanced iPhone App

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Starbucks Accelerates Mobile Payment Leadership with Enhanced iPhone App

03/14/2014
Starbucks has announced upcoming enhancements to its mobile app for iPhone, which will extend the company’s leadership in mobile payment and allow customers to recognize Starbucks partners (employees) with a tip directly from the Starbucks App for iPhone.

Beginning March 19, customers using Starbucks App for iPhone in the U.S., U.K. and Canada will experience a streamlined design and easy access to their account and My Starbucks Rewards information. In addition, customers using the app will have the option to leave a tip at more than 7,000 company-operated Starbucks® stores in the U.S.

Digital tipping has been a top suggestion on MyStarbucksIdea.com, an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks Experience. Starbucks expects to introduce a complete update to the Starbucks App for Android™, including a digital tipping feature, later this year.

Through the Starbucks App for iPhone, customers can enjoy the following features:
  • Mobile Payment - For customers looking for the fastest way to pay, the Starbucks App for iPhone offers customers the convenience of paying for their favorite Starbucks® beverages with their mobile devices.
  • Digital Tipping (NEW!) - Customers can show their appreciation to store partners by tipping through the Starbucks App for iPhone. Customers are given the option to provide a tip in the following denominations: $0.50, $1.00, $2.00.
  • Shake to Pay (NEW!) - To simplify mobile payments, customers can now bring the barcode of their Starbucks Card front and center at any time, simply by shaking their mobile device.
  • My Starbucks Rewards™ status - The My Starbucks Rewards™ screen has been redesigned to streamline viewing of Rewards history. The display also features new transaction types, such as multiple transactions in a single day and promotional offers, in one integrated view.
  • Reload - Customers can reload their Starbucks Card balance directly from their mobile device with a major credit card. Customers can even set up automatic reloads.
  • Store Locator - Customers can search for the closest Starbucks® stores, view the amenities available at each store, and save favorite stores.
  • Starbucks Card eGift - Allows customers to treat friends and family to their favorite Starbucks® beverage, food or merchandise through a fast and easy virtual gift from their iPhone. Starbucks Card eGifts can be customized with a personal message and sent directly using contacts or Facebook friend list, for any amount between $5-$100. (U.S. only)
The Starbucks App for iPhone is available for download from the App Store or at http://sbux.co/StarbucksforiPhone. Additionally, customers can access their Starbucks account using Passbook, allowing customers’ mobile Starbucks Cards to appear on their iPhone screen automatically after they enter a favorite Starbucks® store.