HT Special Report: Hotel Experience 3.0 focuses on ways hotels must close the gap on guests’ technology expectations versus current rollouts

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SPECIAL REPORT: Empowering the Modern Hotel Experience

Michal Christine Escobar
Senior Editor (Hotels)
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While technology is helping hotels to interact with guests on a more personal level than ever before, the ubiquity of digital interactions in guests’ lives has also raised guest expectations. Today’s travelers demand immediate and customized service, regardless of time of day or phase of the travel journey. Seamless interactions with both humans and connected “things” will be vital to ensure guests are happy and remain loyal customers. In this Special Report, HT dives into what trends and technologies are key factors in next-gen customer experience satisfaction and will call out research to show where areas of opportunity still remain for hotels to gain competitive edge.