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A collection of news, articles and other featured content about Social Networking.

Driving Loyalty with Listening: How Best Western’s Tech Investments are Redefining Customer Engagement

In one year, Best Western has been able to increase its social media responses by 15% and decrease its response time to the guest by 400%.

6 Hospitality Tech Predictions for 2018

2018 will see a rise in C-suite positions revolving around guest feedback, virtual reality and online marketing that leverages actual guest experiences.

Offers improved usability and integrated guest feedback solutions available from one login, plus adds Facebook widgets for increased online bookings.

More than 80% of people use social networks, content sharing sites for leisure, travel inspiration.

The social media AI platform will help hotels identify social media trends and consumer engagement rates across their own social media posts as well as their competitors'.

This article from Swayy discusses the power of influencer marketing in the hospitality industry. Within hospitality, online travel agencies (OTAs) have pioneered the digital transformation of travel purchase decisions.

How AccorHotels encourages and delivers consistency across 4,000 Facebook pages.

Independent enterprises must take their online reputation just as seriously as large hotel corporations.

Guests can use choose their preferred level of Wi-Fi service by logging-in through Facebook and the hotel gains valuable insights on their guests.

Silver Diner meets customers where they are and grows customer relationships through social media.

Social score shows food, service most important to consumers

Harri's hospitality clients will be able to attract new talent using Facebook's network of 2B active users.

Social media giant allows users to place food pick-up or delivery orders, via a variety of ordering services, directly from a restaurant's Facebook page or Facebook's Explore Menu.

Context Cards will display information from other services such as TripAdvisor, Foursquare, Michelin and goop.

Best Western launches a boxing-themed video and social media campaign.

However, only 24% look up a new restaurant on social media before committing to eat there.

In honor of National Coffee Day, September 29, Dunkin’ Donuts offered fans additional ways to celebrate the coffee holiday using social and artificial intelligence.

Create a comprehensive customer engagement strategy so repeat customers come back to traditional hospitality.

In 1967, Paul Dubrule and Gerard Pelisson founded the Societe d’investissement et d'exploitation hôteliers (SIEH) hotel group and opened the first Novotel hotel in northern France.

When hotels analyze social media data, they are better able to tailor marketing efforts, customer engagement and services.

Amberly Rundell of Mannix Marketing will teach operators tricks on how to get their brand's marketing campaign to go viral with Facebook Live.

Hoteliers that have studied and invested in bed bug treatments before an outbreak will be better prepared to handle the problem and prevent social media fallout.

HT analyzes data representative of 18,845 locations and compares restaurant innovators to laggards while highlighting how segments are addressing technology strategies and issues differently.  Sponsored.
 

A recent Cornell University study found that by boosting its overall review score by one point (based on the typical five-star rating system), a hotel can increase room rates up to 11 percent.

HT recaps top headlines from June, indicating hospitality operators are hyper-focused on security and finding ways to appeal to the digital generation with mobile experiences.

Transitioning to social CRM offers diverse benefits for restaurants and hotels ranging from deeper insights into guest behavior and preferences to faster feedback.

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