News Briefs

Chipotle Mexican Grill partnered with TEKKEN 8, the latest installment of the fighting game franchise from Bandai Namco Entertainment America Inc. Chipotle will give TEKKEN 8 players the opportunity to earn in-game currency through digital entrée purchases made on the Chipotle app and Chipotle.com.

In addition to the in-game currency offer, Chipotle is launching a new digital menu item inspired by TEKKEN fans, featuring TEKKEN 8 as the title game for the 2024 Chipotle Challenger Series, and serving as the presenting partner of the 2024 Evolution Championship Series (Evo).

Gamers Gotta Eat 

Starting today, Chipotle will offer TEKKEN 8 players the opportunity to earn premium in-game currency when ordering through the Chipotle app or Chipotle.com and using the promo code EWGF623 while supplies last. As a nod to the TEKKEN community, the code EWGF623 pays homage to the iconic "Electric Wind God Fist" move.

With every qualifying order placed, players will receive a code for 500 TEKKEN COINS while supplies last, allowing them to purchase various costumes and items in the official TEKKEN 8 in-game shop.

 Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 500 TEKKEN COINS**. Players can learn more about the TEKKEN 8 in-game currency offer by visiting: CHIPOTLE.COM/TEKKEN8. 

Crowd-Sourced Battle Bowl

During the TEKKEN World Tour Finals in January, TEKKEN gave its followers on X the opportunity to vote for the ingredients that they think should be featured in the first official TEKKEN-inspired menu item at Chipotle. After more than 38,000 votes, TEKKEN fans chose the following burrito bowl order:

• Chicken, White Rice, Black Beans, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Fajita Veggies, Cheese, and Guac.

The TEKKEN 8 Battle Bowl is available exclusively on the Chipotle app and Chipotle.com for a limited time.

2024 Chipotle Challenger Series
Chipotle's 2024 edition of its signature esports competition will be hosted in partnership with Sony Interactive Entertainment and feature TEKKEN 8 as its title game. The 2024 Chipotle Challenger Series will be the first-ever branded tournament on the PlayStation  Tournaments platform, and the Grand Finals event will be broadcast live on the PlayStation  esports Twitch and YouTube channels on Saturday, May 4. 

All eligible competitors in the Chipotle Challenger Series will earn free chips & guac from Chipotle. The two (2) winners of the Chipotle Challengers Series Grand Finals will receive Free Chipotle for a Year, a trip to Evo 2024 in Las Vegas, a share of $20,000 USD cash prizing, and more.

Chipotle Challenger Series prizing is subject to eligibility and additional terms and conditions. Players can learn more about the 2024 Chipotle Challenger Series at HTTPS://PLAYST.CC/CHIPOTLE-CHALLENGER-SERIES. 

Evolution Championship Series (Evo) 2024 Presented By Chipotle
For the second consecutive year, Chipotle will serve as a presenting sponsor of the Evolution Championship Series (Evo) in Las Vegas. Building upon its success in 2023, Chipotle will have an on-site Community Lounge at the event and will fuel early bracket runs by providing free entrée cards to pool winners. The brand will also introduce "Chipotle Extra Match" segments during the live broadcast, reducing downtime for viewers and providing coverage opportunities for players who would not otherwise be featured on-broadcast.

"The amazing reception we received from the Fighting Game Community in 2023, notably Evo attendees cheering for our ads when they aired during the competition, has inspired us to double down on our investment in FGC," said Chris Brandt, Chief Brand Officer at Chipotle. "Gaming is a force shaping culture, so it's imperative that we show up in the right way for this passionate community by providing real value and access to exclusive experiences."

Reviews and ratings are decisive factors for 91% of diners, with a preference for recent reviews. Almost two-thirds(64%) of diners focus on reviews less than  one month old, according to research by RightResponse AI.

The provider of AI-powered review management solutions, announced the release of a report titled We Digested Over 100,000 Restaurant Reviews, And This Is What We Learned. This analysis offers  insights into customer sentiment and behavior, showcasing the company's advanced sentiment analysis capabilities.

Through a deep examination of over 257,000 phrases from these reviews, RightResponse AI uncovered trends affecting the restaurant industry. Among the findings:

• Reviews are getting longer across all star ratings, and response rates are soaring, but only at chain restaurants, where they are near 60%.
• For any given star rating, chain restaurants have a lower percentage of positive mentions compared to single location restaurants, posing a notable difference in customer satisfaction.
• Diners are least tolerant of bad service quality and most tolerant of negative perceptions of value.

Complementing this research, RightResponse AI surveyed restaurant diners in 2024 Restaurant Diner Survey Insights, examining their online search behaviors, review habits, and expectations regarding review responses. Insights from this survey:

• 78% of potential patrons consider responses to reviews as influential in their dining decisions, but only if they are personalized and informative, spotlighting the importance of tailored communications.

George Swetlitz, co-founder of RightResponse AI, emphasizes the importance of these findings, "Our comprehensive analysis, powered by advanced AI, sheds light on trends and diner preferences that can significantly influence restaurant success. For establishments of all sizes, understanding and engaging with customer feedback in a personalized and informative way has never been more crucial. RightResponse AI is at the forefront of democratizing access to these kinds of advanced AI tools, enabling businesses to enhance customer satisfaction, improve Google Map rankings, and attract new customers."

Additionally, the company has recently introduced a Free AI Review Response Generator, a tool that surpasses existing free solutions by offering users the ability to easily add informative content to the AI generated review response. Those that want to scale their review response capabilities can have the option to upgrade to RightResponse AI's Intelligent Review Responder.

Rebel Hotel Company, the leading independent hospitality management company, is excited to announce the launch of Rebel Hotels West Coast, marking a significant step in its strategic growth plan to establish a strong presence on the dynamic West Coast hospitality market. To spearhead this expansion, the company proudly introduces Mark LeBlanc, a distinguished industry veteran, as Managing Director of West Coast Operations.

"We are very proud to announce the launch of Rebel Hotels West Coast and to welcome Mark LeBlanc to our team as Managing Director of West Coast Operations.,” said, Brian Sparacino, President, and CEO of Rebel Hotel Company. “Mark's unparalleled experience and industry insights make him the perfect leader to spearhead our expansion into the dynamic West Coast hospitality market. His proven track record and deep connections within the industry will undoubtedly elevate Rebel Hotels West Coast to new  levels of success. We are confident that under Mark's leadership, Rebel Hotels will  continue to flourish through a core commitment - to place owners’ interests first. 

With over four decades of diverse experience in various operational capacities within the hospitality sector, Mark LeBlanc brings a wealth of knowledge, extensive industry connections, and exceptional leadership skills to his new role. His journey in hospitality began as a bellman in Green Bay, Wisconsin, and progressed through roles including General Manager, Vice President of Operations, and Executive Vice President of Development at Rim Hospitality, a journey that culminated in Rim becoming California's largest management company.

Commenting on the move, Mr. LeBlanc said: "I am thrilled to spearhead Rebel Hotel Company’s expansion into the vibrant West Coast market. This venture represents a remarkable opportunity to harness Rebel's pioneering approach and unparalleled standards to redefine hospitality across this dynamic region. Recognizing the importance of understanding local intricacies is paramount – from identifying unique demand catalysts to navigating the complexities of the regional economy, labor dynamics, and prevailing political landscape affecting our industry. With our profound grasp of the region's nuances and an unwavering dedication to delivering bespoke experiences, I am confident that Rebel Hotels West Coast will not merely meet but exceed expectations.”

Reflecting on his career trajectory, Mark LeBlanc shared, "I didn’t seek out the hospitality business; I started in high school and soon realized it never seemed like work, so I decided to see if I make a career out of it and things worked out." His expertise has been acknowledged through keynote addresses and panel participation at prestigious hospitality conferences such as ALIS, NYU, Phoenix Lodging Conference, AHOA, among others.

Throughout his illustrious career, Mark LeBlanc has been recognized for his contributions to the industry, serving on the California Hotel and Lodging board for the past two decades. Beyond his professional endeavors, Mark enjoys spending time with his family, hiking, and supporting his beloved Green Bay Packers.

Rebel Hotel Company is thrilled to embark on this new chapter with Mark LeBlanc at the helm, using his expertise to drive growth and excellence in hospitality across the West Coast.

Instawork, a platform for connecting businesses with skilled hourly workers, announced the availability of long-term staffing. This new offering allows businesses across North America to increase productivity and save money by reducing the amount of costly training that occurs when onboarding new temporary workers.

This announcement comes at a critical time when businesses are looking for a way to handle fluctuations in consumer demand. Traditional staffing agencies have shown poor retention rates for hourly workers beyond 30 days, putting additional pressure on businesses looking for long-term dependability.

Instawork’s survey of its network of hourly workers (Pros) found that 70% can commit long term to businesses (at least five shifts per week). This data reinforces that workers are eager for longer-term work schedules but need to be successfully matched with businesses also looking for their skills, experience, and commitment.  

To ensure business and worker success, Instawork’s AI-powered technology vets a business’ position requirements against the skills and experience of more than six million workers, helping businesses quickly connect with workers who are best-matched for the business’ long-term needs. For example, the intelligent technology considers commute details, taking into consideration a Pro’s proximity to the business location and transportation preferences. Adding these features to Instawork’s existing platform, which includes standard background checks, is resulting in double the rate of Pro retention after 30 days due to improved quality and reliability. 

“With Instawork’s skilled long-term workers staying at least one month with the same business, they become familiar with how the business works and are more productive than workers who only stay for a few days,” said Kira Caban, Instawork's Head of Strategic Communications. “This frees up permanent staff to do their regular work instead of spending much of their time training new workers, increasing productivity and helping the business hit its goals. This is especially critical during economic uncertainty.”

Instawork’s long-term staffing offering is a direct result of the Series D fundraise announced last year. Additionally in 2023, Instawork was ranked in the top 10% of the country’s fastest-growing private companies by Inc. 5000 and featured on Forbes’ Next Billion-Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for “Best Innovation” and one of the “Best Business Apps” by Business Insider. 

Actabl, the leading hospitality software company dedicated to empowering hotels with actionable insights to drive profit, announced an optimized alliance with M3, the pioneer and leading provider of financial and operational management solutions for the hospitality industry. The relationship is poised to enhance hotel operations with API connectivity, delivering added value for hoteliers seeking seamless data integration and analysis. 

"This strategic alliance empowers mutual customers with access to industry-leading financial and operational functionality across both Actabl and M3 platforms. Together, we provide a comprehensive and streamlined approach to hotel management," affirms Actabl CRO, Jason Luo. "By accessing robust data sources and leveraging modern technology, hoteliers can confidently make informed business decisions about their properties and portfolio."

At its core, this collaboration aims to equip hospitality businesses with accurate data and analysis through the most advanced interface. To achieve this, it addresses the industry-wide labor shortage by significantly reducing manual data entry and exports between systems, catering to the evolving needs of leading hospitality businesses. This automation allows staff to focus on crucial revenue-generating decisions and activities.

"We are thrilled to embark on this strategic alliance with Actabl, a step that signifies our joint dedication to empowering hoteliers," states Casi Johnson, president of M3. "The combined M3 + Actabl solutions, driven by new API connectivity, deliver precise data and analysis through the best interface and revolutionize the industry by drastically reducing manual processes. M3 and Actabl are dedicated to meeting the evolving needs of leading hospitality businesses."

For more details about the M3 and Actabl strategic alliance, or to register for M3's upcoming User Conference/Partners Meeting, contact Shane Middleton, manager of strategic partnerships at M3, at [email protected] or Marianne Nichols, Director of Partnerships & Strategic Alliances at Actabl, at [email protected]. At this year's event, you can hear from Actabl's Justin Call, chief legal officer and senior vice president of partnerships, and Paul Bennie, vice president of strategic accounts, and enjoy more than three days of exciting and educational content. Pack your derby hats and head to Louisville, Kentucky, April 28-May 1 to learn more.

Hospitality Financial and Technology Professionals (HFTP®) is inviting 200+ participants to its new HITEC Technology Investment Conference, an event designed to provide investors with a comprehensive understanding of the hospitality technology landscape and the companies who contribute to it. Scheduled for June 27–28 in Charlotte, North Carolina, the conference will be co-located with the 2024 Hospitality Industry Technology Exposition and Conference (HITEC®) where 325+ companies, from start-ups to established global brands, will present the latest innovative technology solutions to the hospitality industry. Bridging from this larger showcase, the investment conference will connect exhibiting company executives, investors, and M&A consultants for the opportunity to discuss potential partnerships. Attendance is by invitation-only, allowing HFTP to balance the make-up and interests of participants, and encourage effective outcomes.

“There are many excellent hospitality investment conferences — like ALIS, Hunter, The Lodging Conference and NYU,” said HFTP CEO Frank Wolfe, CAE. “While we are sensitive about not duplicating efforts and creating yet another industry investment conference, we think there is opportunity for this niche conference because none of these specifically address hospitality technology. Because of this, HFTP is introducing HITEC Technology IC. Attached to HITEC, this offers the ideal set-up for investors to review what technology is used and in development across the industry, and allows exhibitor executives to easily and economically participate since they are already present at HITEC.”

HITEC-IC will commence on the final day of HITEC with an orientation and overview of hospitality technology for the attending investors presented by Floor Bleeker, group chief technology officer for ACCOR. The investors will then be led on escorted tours of the HITEC exhibit hall by some of the world’s most renowned hospitality technology experts.

Upon the close of the exhibit hall, exhibiting company executives will be invited to join the investors for additional education and round-table discussion sessions centered on assigned technology topics, with programming continuing through the second day of the event. This is designed to provide investors with an informed and frank viewpoint of where hospitality technology is today and allows participants to engage in discussions on how to support the industry’s technological direction.

The event is widely supported by industry organizations through sponsorships at varying levels. Starting with Marketing sponsor ProVision Partners; Platinum sponsors HSMAI, AAHOA; Hospitality Upgrade and Wayfare VC; Bronze sponsors BLLA and ICHRIE; and Digital Media sponsor Hospitality Net.

HITEC-IC is an invitation-only event and has limited attendance. Individuals interested in the event can register their interest. For questions, please send an email to [email protected]. To inquire about sponsorship opportunities, contact [email protected].

HITEC North America will take place on June 24–27 at the Charlotte Convention Center in Charlotte, N.C. USA. Produced by Hospitality Financial and Technology Professionals, HITEC is the world's largest and longest-running hospitality technology exposition and conference. It offers a unique combination of top-notch hospitality technology education, led by industry peers and experts, and an unparalleled trade show showcasing the latest hospitality technology products and services. The 2024 event is expecting 5,000+ attendees and 300+ exhibiting companies. Registration for HITEC in Charlotte is now open.