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Smart Card Alliance to Host EMV Tokenization Benefits Webinar

Tokenization – the process of substituting valuable data with a token made up of random alphanumeric characters – has the potential to be a payments security game-changer for its ability to protect sensitive account data for in-store and online transactions. Issuers, acquirers, processors, merchants and service providers can find out all about tokenization and how to implement it at the November Smart Card Alliance webinar titled “EMV Tokenization.”
The one-hour webinar will be held on November 3 at 1pm ET (10am PT). To register, visit
Webinar speakers are: Sree Swaminathan, First Data; Sadiq Mohammed, Mastercard; Randy Vanderhoof, Smart Card Alliance; and John Sheets, Visa.
“Tokenization is going to have a significant impact on the payments industry going forward as more mobile solutions come to market, and as more consumers are adopting them,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “Understanding how tokenization changes the way payment credentials are used and secured is crucial for stakeholders looking to incorporate the technology into their security plans. This webinar will provide attendees with that necessary information, and will give perspective on how this plays a role in both in-store and online transactions.”
This webinar will offer a crash course on tokenization, and will:
  • Provide an overview of EMVCo tokenization and distinguish EMV payment tokens from other types of tokens
  • Identify the benefits derived from tokenization and encryption
  • Review the rules, requirements and standards for token service providers
  • Discuss tokenization methods used in digital wallets like Apple Pay, Samsung Pay and Android Pay, as well as in-app purchases
  • Address tokenization implementation and security considerations

“As the U.S. payments market gets settled into the new EMV infrastructure and expands payment acceptance to include mobile devices, tokenization will become part of that new infrastructure to provide additional transaction security,” Vanderhoof added. “As we get closer to our goal of critical mass of chip-on-chip transactions, we’ll see more focus on tokenization, encryption, and other options for a layered payments security approach.”
This webinar was created by the Smart Card Alliance Mobile Council. Additional resources and more information about the Mobile Council can be found at

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