Skip to main content

SiteMinder Signs RQ Grupo Hotelero as 26,000th Hotel Customer

SiteMinder announced it surpassed 26,000 hotel customers with the signing of RQ Grupo Hotelero, an established provider of extended-stay accommodation in Chile’s major business districts. The signing of RQ Grupo Hotelero’s properties in Santiago, Providencia and Las Condes comes mere weeks after SiteMinder’s exhibition at World Travel Market Latin America and the company says it plans to only deepen its penetration within the region.
RQ Grupo Hotelero has seven properties to provide guests with more than 230 rooms.

“We hadn’t used a distribution platform until now," said the group’s Commercial Manager Ana Marticorena. "We simply knew that in order to sell more rooms, we needed help to manage changes in our room rates and to achieve rate parity across our distribution channels. SiteMinder came highly recommended to us from other hotels, due to the performance and usability of its technology, and as RQ looks to double its capacity over the next two years, we are comforted in knowing we have a partner to help us make better decisions and reach higher occupancy rates.”
The addition of RQ Grupo Hotelero to SiteMinder’s strong network of hotel partners is an indication of the company’s true global footprint and its wide acceptance into LATAM. With Latin America’s travel market projected to reach $73.3 billion in value within the next three years* – and online travel growing at virtually twice the rate of the entire market – there is a need for the region’s hotels to capitalize on technology like SiteMinder’s and have the best opportunity to compete with the rest of the world.
* Latin America Online Travel Overview Third Edition, Phocuswright, 2016
This ad will auto-close in 10 seconds