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SHR Partners with Roomer Travel to Offer Hotels Life Happens Cancellation Protection

SHR, developer of the Windsurfer CRS hotel reservation and distribution platform, announced a partnership with Roomer Travel to offer Life Happens, providing free added value to hotels utilizing its TopSail Internet Booking Engine (IBE).
Life Happens is a hotel cancellation protection that allows guests to cancel their non-refundable reservations and receive an 80% refund. At zero cost to hotels, the Life Happens integration into SHR’s TopSail Internet Booking Engine empowers hotels to provide maximum flexibility to their guests without the risk of lost revenue due to cancellation.
There has been a dramatic shift towards direct bookings, and hoteliers are recognizing the importance of promoting their website as a competitive channel. This integration will help hotels drive more direct bookings, boost guest satisfaction, decrease distribution costs, and create a new revenue stream. Now, much like the airline industry, hotels can offer flexibility on rates that are technically non-refundable. 
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