SHR and ReviewPro Integration Streamlines Guest Communication

Sceptre Hospitality Resources (SHR), which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey, has integrated its Maverick CRM with the Guest Experience Platform offered by ReviewPro, a Shiji Group brand.

Thanks to a new API integration, Maverick clients can now integrate the data collected from the Guest Survey solution within the Guest Experience Platform directly within the CRM. The Maverick system will provide the guest with a dynamic link in their post-stay communication, which now originates from Maverick to keep all guest communication consistent and coming from the same place.

“This new API integration between the Maverick CRM and Shiji’s ReviewPro guest data and reporting systems represents another highly valuable addition to the scope and sophistication of our Maverick platform,” said Amanda Milam, Integration Manager for SHR. “Shiji’s ReviewPro survey data is already extremely useful to many of our customers and is their go-to methodology for collecting post-stay guest surveys; it will be even more insightful to them when that information lives organically within the Maverick CRM and is updated in real-time.”

This latest functionality upgrade to the Maverick CRM is another clear win for users, as having standardized workflows, templates and consistent reporting makes good logistical sense across the board, including the guest satisfaction measurement and follow-up processes. With the dynamic ReviewPro link created by Maverick, guest profile and preference information is passed to the right places within the CRM, including the guest’s responses to the survey after their stay.

“We’re excited to integrate with SHR and drive more efficient guest communication with a seamless guest data collection, and enabling segmentation based on guest feedback. This API integration shows how technology partners can work together for the benefit of all, including the guest of course. Easier access to our shared data means deeper insights, quicker action, and eventually better guest experiences.” said Michael Kessler, CEO at Shiji’s ReviewPro.