SevenRooms Launches Marketing Automation, Guest Engagement Software 

SevenRooms has launched 7x, a marketing automation and guest engagement software. Designed to turn first time guests into regulars, 7x combines four elements into one product, helping restaurant operators to leverage automation and data to nurture guest relationships at scale through highly personalized interactions across the customer lifecycle. 

The new software has four components: Guest Satisfaction, Automated Tagging & Segmentation, Email Automation, and Experiences & Special Offers.

Guest Satisfaction: Stay on top of the guest experience by viewing all reviews in one place, including those from Google, Facebook, Yelp, and TripAdvisor. 7x enables operators to link guest feedback to guest profiles, so they are never left in the dark on where they stand. The marrying of reviews to guests creates a powerful, new dataset for operators.

Automated Tagging & Segmentation: Configure a rules-based algorithm to automatically apply customizable tags to a guest profile, tailoring service and marketing for categories including ‘first-timers,’ ‘high value group regulars,’ ‘positive reviewers,’ ‘negative reviewers,’ and more.

Email Automation: Automate the process of sending the right message, to the right guest, at the right time. Email automation enables operators to easily create and send targeted email campaigns to specific customer segments, like incentivizing guests who have not returned in a while with complimentary champagne on their next visit.

Experiences & Special Offers: Automatically generate landing pages for events and special offers that are built to convert. Push promotions across a variety of customer segments -- whether that’s making an event for the public, or making it available exclusively for your most loyal customers. Leverage guest data to target guests effortlessly, whether that’s across email, social media or a website, seamlessly tracking the ROI on each promotion.