Sercotel Hotel Chain Gains Real-time Access to 200+ Top Distribution Channels with Online Tech

One of Spain’s largest hotel chains, Sercotel, has teamed with SiteMinder to cement its growing hold of the local Spanish market. The announcement comes one week ahead of the world’s tourism trade fair for the Ibero American markets, FITUR, being held in Madrid.
Sercotel says, to date, nearly half of the hotel chain’s portfolio in Spain – which comprises 124 predominantly four-star properties with a total of 16,000 rooms that attract 4.6 million overnight stays per year – have signed up to use SiteMinder’s Channel Manager, the industry’s leading channel management platform, with more properties expected to go live in 2015.
Using SiteMinder’s Channel Manager, Sercotel hotels have not only gained real-time access to more than 200 of the world’s top distribution channels, but they have been able to reduce their costs of guest acquisition while increasing their revenue. A number of the signed properties have also integrated their property management system with The Channel Manager to capitalise on SiteMinder’s fully-integrated, two-way solution from online to their front desk.
Sercotel has established 154 hotel properties located in over 106 destinations across Spain, Andorra, Portugal and Colombia over the past 20 years. Its hotels are renowned in the Spanish market, in particular, for their quality and convenient locations – in the city centres, the central business districts and in unique remote locations such as Navarre in the country’s north. Over the past five months, alone, the fast-growing hotel chain has opened the properties of Hola Tafalla, Plana Parc, Europa, Espahotel Plaza EspaÑa, Espahotel Gran Via, Espahotel BasÍlica, EncÍn Golf and others in Spain. It has also grown internationally with the new properties of BogotÁ Plaza, Casa Real, Richmond Suites and the emblematic Torre Cali in Colombia.
Sercotel is the latest hotel chain to continue the global adoption of SiteMinder’s Channel Manager. Over the 12 months ending 30 June 2014, The Channel Manager contributed to the US$7.4 billion revenue and 18 million reservations that SiteMinder’s market-leading technology facilitated for hotels worldwide.
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