Scanit Reads QR, DRV Codes from 60 Feet Away

Anna Wolfe
Senior Editor, Restaurants

Scanit is a new patented new technology that can be used to read a QR and Direct Response Video (DRV) code from up to 60 feet away. Scanit allows companies to expand their outreach to consumers, even while social distancing guidelines are in place and beyond.

Scanit's technology works similarly to a traditional QR code reader. However, while basic QR code readers focus on print mediums, Scanit can also be used to read Direct Response Video (DRV) codes, which are utilized in digital media, including TV commercials, drive-thrus and websites. Scanit recently launched a digital wallet that can be scanned phone to phone, phone to ATM and phone to point-of-sale terminals, supporting transactions with cash, credit or cryptocurrency. With Scanit's unique ability to read codes up to 60 feet away, the technology opens the door for safe consumer engagement during the pandemic and more long-term uses like digital billboards and signage at stadiums in the future.

Scanit's DRV code reader can be integrated with technology that is already utilizing QR code readers. The company's robust, backend data capture abilities can measure analytics like real time response-rates to marketing materials, as well as demographics. Partners can also adopt Scanit's rewards program, which allows users to accumulate points as they scan DRV codes and then redeem them through an online catalogue.

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