San Francisco Bakery Pilots Driverless Delivery

Anna Wolfe
Senior Editor, Restaurants
Faction is piloting driverless delivery tech
Faction is piloting driverless delivery tech in the San Francisco Bay area.

Driverless technology company Faction Technology Inc., has teamed up with its first partner, Cocola Bakeryto offer driverless delivery to portions of the San Francisco Bay Area. 

Since July the bakery has been using Faction to deliver to its customers around the metro region. Deliveries are made ​​in lightweight, electric vehicles based on three wheel EV platforms from Arcimoto Inc. and from ElectraMeccanica.  

Equipped with Faction’s DriveLink and TeleAssist technologies, the company’s vehicle fleet combines autonomy with remote human teleoperation to carry out its deliveries. These technologies allow Faction to provide businesses like Cocola Bakery with a delivery service that seamlessly delivers goods via a driverless fleet in an affordable, safe and predictable way.

“Cocola Bakery and our customers have been ecstatic with the services Faction has provided us so far,” said Amir Aliabadi, CEO of Cocola Bakery. “We are now able to quickly, affordably, and reliably deliver our products to customers around the Bay Area, something we couldn’t easily accomplish before due to inconsistent gig-worker services.”

Through this initial launch, Faction continues to develop the technology powering its remote and driverless delivery solutions. New customer routes are first qualified with vehicles using safety drivers, in addition to being supervised by TeleAssist operators. System performance and road data are collected during every delivery to aid Faction in consistently improving its technology and further expanding its services for Cocola Bakery and future customers.

“Our partnership with Cocola is just the beginning of what we have planned for Faction,” said Faction CEO, Ain McKendrick. “We’re achieving our cost and delivery targets while securing the data necessary to bring Faction and our technology to more partners in the coming year. The next phase is to make our services available to additional commercial customers in the Bay Area – restaurant chains, hardware stores, auto parts stores, and others – to maximize the use of our operating fleet while streamlining delivery in an affordable, reliable, and seamless way.”

Faction is expanding its delivery services within the San Francisco Bay Area, and is currently opening up driverless delivery for other partners starting at under $2 per mile.

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