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07/19/2021

Samsung’s The Wall Reshapes the Display Market with Ultimate Versatility and Ingenious Design

The Wall’s limitless installation options give businesses complete control over content viewing experiences.
Michal Christine Escobar
Senior Editor (Hotels)
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Samsung Electronics America proudly announced the global launch of the 2021 model of The Wall (IWA Series). The boundary-pushing Micro LED display is designed for businesses seeking elevated viewing through complete immersion and brilliant picture quality. With new AI processing technology, upgraded 120Hz frame rates and versatile installation, The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

“At Samsung, we are dedicated to helping businesses create unforgettable customer experiences through the power of dynamic displays”, said Harry Patz, Senior Vice President and General Manager, Display Division, Samsung Electronics America. “The Wall is the crown jewel of Samsung’s expansive display line-up. Its cutting-edge new features, unrivalled picture quality, and limitless sizing, make the 2021 model our most immersive and versatile display yet.”

A new Micro AI Processor instantly analyses and optimizes every frame of video to deliver the best picture quality possible. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Micro AI Processor can optimize picture quality to any size up to 8K resolution, enhancing contrast and removing noise.

The Wall’s first-of-its-kind Black Seal Technology blankets the screen with perfect uniformity, creating a seamless canvas for purer black levels with enhanced depth delivering unparalleled contrast and immaculate detail. Ultra Chroma technology produces narrower wavelengths that create RGB colors twice as pure[1] and more accurate than conventional LEDs. Each LED is now up to 40% smaller[2], increasing the pure black space between pixels for more color uniformity and higher picture contrast.

2021’s The Wall makes installation easier thanks to new wireless docking connections and endless design, resulting in a cabinet depth twice as slim as before[3].  With modular technology, The Wall can be installed in a variety of positions, including concave, convex, ceiling, hanging, inclined and L-type. Plus, installers need to adjust just once per cabinet with Factory Seam Adjustment, eliminating module-by-module adjustment and saving time.

Furthermore, this new model offers its most detailed picture yet with the industry’s first 8K resolution with 120Hz refresh rate and Simple 8K playback. The Wall can be configured horizontally for up to 16k resolution with a 15,360 x 1,080-pixel arrangement. Its massive screen measures in at over 1,000 inches, creating a completely expansive canvas for showcasing content. 

The Wall comes built with Micro HDR and Micro Motion features, featuring 20-bit processing to deliver a consistent picture quality that is suitable across commercial environments for a super smooth viewing experience no matter the location. The screen also includes four picture-by-picture screens (PBP), allowing for four different content sources, all of which can be displayed simultaneously in 4K resolution. The 4-PBP function can be used for business purposes where multi-screens are needed, such as a control center.

All of The Wall’s features are delivered with safety top of mind. TUV Rheinland awarded its Eye Comfort Certification for minimized blue light emission, while its EMC Class B certification minimizes electromagnetic waves for safe installation in homes.

Samsung’s 2021 The Wall is available in select markets around the globe starting today. For more information, please visit: https://www.samsung.com/us/business/displays/

 

[1] Figure is based on internal testing standards against Samsung's conventional LED Signage.

[2] Compared to 2020 model.

[3] Compared to 2020 model.