Samsung Hones in on Hotel Guest Experience

At HITEC, Samsung Electronics America Inc. showed off its latest hospitality innovations by simulating a hotel experience that spotlights how Samsung technology elevates guest engagement and experiences.

The broad range of hospitality offerings featured at the booth included the latest HTVs, indoor and outdoor digital displays – LYNK REACH 4.0 with HMS 2.0 – and wearable solutions built for hotels. The SMART Signage displays were powered by the Tizen 3.0 operating system, and Samsung’s cross-architecture open source software platform.

Samsung displayed how hoteliers can differentiate the guest experience using technology from check-in to check-out in the “Samsung Hotel”, a hotel environment with real life scenarios of Samsung products and solutions including digital display, hospitality TVs, mobile, wearables and Wi-Fi solutions.

The LYNK REACH platform’s graphical user interface (GUI) provides various guest-facing benefits that allow hoteliers to transform in-room displays to a digital concierge. The interface is customizable so hotel managers can either control the development in-house or leverage certified partners to create content. This year, Samsung will demonstrate the versatility of this GUI by showcasing three different interfaces with unique layouts, features and services.

Hotel operations platform ALICE partnered with Samsung to deliver a hotel management smartwatch solution to improve employee communications, increase responsiveness to guests and enhance customer service. The wearable solution gives hotel employees ‘hands-free’ connectivity, enabling them to handle objects and complete tasks while in communications and responding to requests.  Hotel employees who benefit include maintenance workers on repair jobs, room service staff carrying trays and housekeeping service handling cleaning tools without instant access to phones. This also eliminates risks of dropping devices while on the job and silences disruptive radio communications.  Luxury hotel brand Viceroy Hotel Group will be the first company to implement the solution.

 

Additional Samsung products and solutions displayed include: 

• The Reception Desk showcased how hotels can use LED screens to enhance guests’ first impression of their space and add a layer of excitement to the area. The Frame TV featuring curated artwork will demonstrate the capabilities of the display to blend into the hotel room environment, while enhancing the décor. The Frame’s ability to toggle between images and messaging provides depth to the décor.
• The Back Entrance housed SMART signage displays, which hoteliers can use through their properties to help promote rewards member benefits like mobile check-in or concierge services.  
• The Samsung Flip and HARMAN Bundle was on display in the Business Center. The solutions encourage a collaborative workplace with various features from connectivity capabilities to remote meeting possibilities. 
• In the Cabana section, there were additional outdoor signage offerings as well as a HARMAN audio PA system. The OHF outdoor series is conveniently and easily installed, designed and operated with a thin, all-in-one solution, which allows hoteliers to upgrade their space without hassle. The HG32NF690GF hospitality TV will display menus in the cabana, demonstrating the little need for paper menus. The HTV’s compatibility and intuitive design offers both compelling content and fast access to essential services through a customizable, easy-to-navigate interface.
• The Concierge showed how guest experiences are enhanced by technology. On the large SMART display, visitors will be invited to interact with the concierge demo. Following the interactive demo, they will have the opportunity to participate in the virtual customer experience.
• Visitors saw various solutions that drive operational efficiencies in the Back Office. The ultrawide 49-inch monitor allows for multiple windows to be open at one time, increasing multitasking possibilities therefore enhancing efficiency. The virtual training demo showcased in the back office will show visitors a fresh, effective way to train new team members.

For more information about Samsung’s Hospitality solutions, visit www.samsung.com/hospitality.