Salsarita’s Fresh Mexican Grill Hires VP of Development

Shannon Glaser was named Vice President of Business Development for Salsarita’s Fresh Mexican Grill, the fast-casual chain with more than 80 locations in 18 states.

“I believe fast-casual is a segment that many operators are looking to enter,” Glaser said. “Consumers want a fast, casual experience but have higher expectations of quality food, and I think Salsarita’s is hitting on all cylinders in this space.”

Glaser learned the fundamentals of the franchising industry while helping her mother franchise a children’s photography business, taking it from inception to more than 100 locations from coast to coast in three years. Glaser followed that success when she was named director of franchise development for Front Burner Restaurants’ brand, Twin Peaks, in 2010. During her six-year tenure, Twin Peaks grew from five locations to almost 90 and was named “Fastest Growing Chain Restaurant” in 2014.

Founded in Charlotte in 2000, Salsarita’s offers Mexican favorites such as six house-made salsas, custom burritos, tacos, nachos and salads all made fresh to order with an extensive selection of proteins, toppings and fillings.