Sabre Announces New GDS Media Solutions for Hoteliers

Sabre Corporation aims to enhance the way hoteliers market to the travel agency community as part of its rollout of Content Services for Lodging.

Sabre will introduce a new GDS media solution for hoteliers that will help travel agents find more relevant hotel options based on travelers' personal preferences including the ability to search by city name, airport code, city code, points of interest, geo location, custom polygons and amenities. During the transition, which is expected to begin in mid to late 2020, both Hotel Spotlight and the new solution will be available to the Sabre GDS media customer base providing incremental value to our customers.

Additionally, Sabre is changing the sales and services channels for Hotel Spotlight in an effort to simplify the process for hotel customers. Beginning in January 2020, Sabre Hospitality Solutions will serve as the exclusive sales channel for Hotel Spotlight and its future iteration. As of July 1, 2020, Hospitality Solutions will be the only provider able to service Hotel Spotlight and its future iteration. Hoteliers looking to secure the benefits and visibility the Sabre GDS Media offerings provide should work with Sabre now to ensure their placement for the entirety of 2020 and beyond.