Ruby Tuesday Selects MICROS iCare for Enterprise Coupon Management

Ruby Tuesday, Inc. has expanded its enterprise solution with MICROS iCare for Coupon Management. Ruby Tuesday, a long-time MICROS customer that utilizes MICROS RES 3700 POS in all of its locations, as well as mymicros.net at the enterprise, has outgrown its homegrown coupon management solution. As one of the largest chain restaurants in the United States, Ruby Tuesday demands an application that is able to keep pace with its marketing group's requirement for rapid deployment of new coupon offers chain wide.

MICROS iCare delivers the tools to allow Ruby Tuesday to deploy bulk coupon offers as well as create individual offers for its So Connected members from one enterprise database. The entire bundled application provides Ruby Tuesday with an efficient, user friendly solution. With the ability to validate item specific coupon rules at the time of redemption, Ruby Tuesday has increased control and detailed reporting, all at the enterprise level. And MICROS iCare is seamlessly integrated with the point of sale to provide Ruby Tuesday with one comprehensive solution that is managed centrally from the Enterprise.

"MICROS has been a great technology partner as our business has grown and has truly been fundamental to Ruby Tuesday's success," says Nick Ibrahim, senior vice president and chief technology officer. "We look forward to a strong and expanded partnership with MICROS as its technology allows us to continue to offer our customers an unmatched dining experience."