Roadmap to Digital Signage: Solutions That Deliver

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A targeted approach to adopting an effective signage strategy that suits your restaurant's challenges.
By Lisa Terry, Contributing Editor - 09/24/2020
AI-enabled signage is helping restaurants ensure both performance—the right content is playing at all times and nothing is frozen or blacked out—as well as making content context-aware.

Today’s restaurants are challenged to entice, engage and inform their guests while also maintaining safe social distancing. Many are turning to digital signage to strike that balance, and are introducing or increasing its use across their operations. Even before the pandemic, more than half of respondents to Hospitality Technology’s 2020 Restaurant Technology Study were planning action on digital signage: 27% planned an upgrade, 5% were changing suppliers and 20% were adding digital signage for the first time. 

Fortunately, significant recent advances mean setting up and running a digital signage solution is easier than ever.