RLH Corporation Joins TravelClick’s Demand360® Network
TravelClick, an Amadeus company, announced that RLH Corporation, an innovative hotel company that owns and, through its subsidiaries, franchises and provides services to more than 1,300 upscale, midscale and economy hotels, has joined TravelClick’s Demand360® business intelligence program. Demand360, a Hotelligence360® solution, gives hoteliers across the globe unique access to powerful forward-looking demand data, enabling them to develop best practices and make better business decisions to maximize revenue.
With the addition of RLH Corporation’s family of hotels, more than 30,000 properties worldwide now participate in Demand360, the leading competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and competitive share by segment and channel.
“We have been a longstanding customer of TravelClick as users of the company’s Agency360® and GDS Media tools, so becoming a part of the Demand360 program made perfect sense, especially given the vast impact that the data has on the hospitality industry – you can literally see into the forward-looking demand of your market,” said Vinod Sankar, Senior Vice President and Managing Director of RLabs, Inc., the technology subsidiary of RLH Corporation. “Demand360 not only helps us to create more advanced strategies and understand our competitive set’s business mix, but it also has an intuitive user interface that is easy-to-use and understand.”