Ritz-Carlton, Hyatt Hotels Rank Highest on Social Media
Technology and data company, Engagement Labs, creator of the eValue score, released the ranking of the Top Performing Hotel Chains on social media.
Hotel Chains
According to the eValue data, the highest ranking hotel chains on Facebook and Twitter in the U.S. are:
The top performer on Facebook, The Ritz-Carlton Hotel Company, engages with its audience on a daily basis by posting images of its resorts in multiple locations and extending their luxury positioning to Facebook. They include unique facts about each resort and feature popular landmarks to keep their followers interested.
The top performing hotel chain on Twitter, Hyatt Hotels, over-indexes in terms of Engagement by producing highly visual vacation-related content. The use of creative hashtags such as #HyattAllIn encourages users to share their travel experiences and engage in a conversation with the brand.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Hotel Chains
According to the eValue data, the highest ranking hotel chains on Facebook and Twitter in the U.S. are:
| Ranking | ||
| 1 | The Ritz-Carlton Hotel Company | Hyatt Hotels |
| 2 | Mandarin Oriental Hotel Group | The Ritz-Carlton Hotel Company |
| 3 | Country Inns & Suites by Carlson | Trump Hotel Collection |
| 4 | Oberoi Hotels & Resorts | Loews Hotels |
| 5 | Sheraton Hotels and Resorts | Radisson Hotels |
| 6 | Four Seasons Hotels and Resorts | Mandarin Oriental Hotel Group |
| 7 | Fairmont Hotels & Resorts | The Peninsula Hotels |
| 8 | Hyatt Hotels | Marriott International |
| 9 | Amanresorts International | Hilton Hotels & Resorts |
| 10 | Drury Hotels | Sheraton Hotels and Resorts |
The top performer on Facebook, The Ritz-Carlton Hotel Company, engages with its audience on a daily basis by posting images of its resorts in multiple locations and extending their luxury positioning to Facebook. They include unique facts about each resort and feature popular landmarks to keep their followers interested.
The top performing hotel chain on Twitter, Hyatt Hotels, over-indexes in terms of Engagement by producing highly visual vacation-related content. The use of creative hashtags such as #HyattAllIn encourages users to share their travel experiences and engage in a conversation with the brand.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.