reZme Announces U.S. Launch of Cherry

Michal Christine Escobar
Senior Editor, Hotels
logo, cherry by rezme

Australian-based travel technology innovator reZme, today announced the US launch of Cherry, a powerful new technology that brings accommodation providers more direct bookings. Hotels can use Cherry to intercept users looking to book lodging accommodations online and offer them a better deal to book directly with the accommodation provider. The official launch of Cherry to the US Hospitality Industry will take place at Phocuswright on November 15, 2022.

Cherry, sources the best accommodation rates and deals for travelers looking to book online. Using similar technology to the Honey browser extension that has garnered global success and acclaim in the retail shopping arena, Cherry knows when users are looking at a hotel or resort and finds better deals available and then can take consumers to book directly with the hotel via the Cherry extension. Cherry provides a unique two-sided value proposition unlike anything else in the market and is set to revolutionize the booking experience by ensuring the best rates are only accessed directly with the hotel, benefitting both consumers and accommodation operators.

The company has quickly amassed more than 1,000 lodging properties now available for booking from its launch efforts this year in Australia, New Zealand, and Canada, including hotels and resorts from such renowned brands as Choice Hotels, IHG, Best Western, Swiss-Bel Hotels, Quest Apartments – Part of Ascott Group, Minor Hotel Group, and more.  On the consumer side, Cherry already has seen several thousand downloads, resulting in bookings directly with hotels and resorts at a high conversion rate of 25 percent.

Cherry was conceived and created in 2021 by digital entrepreneurs, Matt Taylor and Luke Young, who are no strangers to the travel tech industry, having launched parent company and direct booking platform reZme – a custom-built, subscription-based “software as a service” (SaaS) platform for accommodation businesses. Recently selected from hundreds of travel tech startups globally to be one of only 12 startups to participate in Plug n Play’s travel accelerator, the company's founders will be taking the stage at Phocuswright in Phoenix, Arizona on Tuesday Nov 15th, 2022, to present Cherry as part of the launch session and officially launch Cherry to the US Hospitality Industry.

“It’s no secret that with the excessive number of booking sites currently available, booking lodging accommodations today is far from an easy experience. For consumers it is impossible to know if the price shown, is the best price. For lodging providers, every time a booking is made through a third-party site, the hotel loses a large chunk of revenue with costly commissions, sometimes as high as 30 percent of the reservation value. Hotels want travelers to book direct and Cherry has been designed to help them reach that goal while making it easy for consumers to access the best deals easily with this first-of-its-kind extension,” said Matt Taylor, CEO and co-founder.

“Compatible with Chrome, Safari, Microsoft Edge and Firefox, Cherry takes seconds to install and works in the background every time users search for accommodation options, on any booking site they visit. The technology works by seeing if there is a better deal available by booking directly with the accommodation provider, and if so, the user is given a discount code and redirected to the hotel’s website to access the deal – it’s as simple as that. We’ve built Cherry to ensure hotels have an easy way to attract guests to book direct, and travelers have an easy way to access the best rates in market,” said Luke Young, COO and co-founder.

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