Reyes Beer Digitizes On-Prem Ordering

Anna Wolfe
Senior Editor, Restaurants

Florida Distributing Company (FDC), which is part of Reyes Beer Division, has expanded its use of BeerBoard technology to now integrate SmartOrders into its Orlando, Florida, operations. 

Reyes Beer Division (RBD) delivers over 260 million cases annually to more than 100,000 retail and restaurant accounts. It is now utilizing SmartOrders technology to digitize its interactions with retailers on the BeerBoard platform across several locations.

BeerBoard has focused 15-plus years on delivering technology to make alcohol management more efficient and profitable. The BeerBoard platform provides centralized ordering, menu automation and actionable insights for the entire bar. Retailers partner directly with BeerBoard to realize a significant return on their investment by reducing manual labor and improving efficiency, accuracy and the guest experience.

SmartOrders, just one component of BeerBoard’s full end-to-end technology, digitizes many of the interactions between retailers, distributors and suppliers. Retailers place orders to each of their alcohol distributors directly through one dedicated portal. They benefit from a consolidated ordering solution for beer, liquor and wine, and also automation and intelligence insights to improve overall operations. The solution maintains perpetual inventories and provides recommended orders (brands and quantities) based on real-time sales and pours. All invoicing is digitized, thereby eliminating manual entry and management of inventory. 

BeerBoard’s client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom and TGI Fridays. Beer-Board also partners with major brewers including AB InBev, Boston Beer, Constellation Brands, Lagunitas, Heineken, Diageo and Yuengling. 

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