Retailer Tests ROI of Campaigns Before Rollout

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Over the Top Cake Supplies was able to test the ROI of campaigns at a specific location before rolling it out nationwide

Retailer Tests ROI of Campaigns Before Rollout

06/21/2018

Over the Top Cake Supplies, a Texas-based retail chain, moved from a basic loyalty solution to Como’s end-to-end customer engagement platform to leverage all the important customer data derived from their Revel POS to grow sales.

Como, a provider of customer engagement solutions, has partnered with Revel Systems, a point of sale (POS) business management platform, to strengthen insights and capabilities of restaurant and retail businesses of all sizes.

With Como Sense, Como’s flagship product to increase customer loyalty and engagement, Over the Top Cake Supplies was able to test the ROI of campaigns at a specific location before rolling it out nationwide. Over the Top Cake Supplies uses Como Sense’s personalization tools to increase the average spend from their customers. Since they’ve begun working with Como Sense, Over The Top Cake Supplies has increased their number of locations and successfully planned the effective promotions to generate demand at the opening of a new site.

Jean Iennaco, director of operations, said, “The two companies [Como and Revel] combined offer me the technology that I need to take my customer service to the next level. I always wonder how Amazon always knows exactly what I want to buy when I log on to my account. Now that I have Como Sense, I have all the tools that I need to be able to do that with my customers.”

Over the Top Success
Online giants have perfected the art of gathering purchase data and then appealing to customers with personalized offers that propel sales. By integrating with the Revel POS and platform, whose clients include Cinnabon, Popeye’s Chicken, Chobani and others, Como provides restaurants with the data-driven customer engagement tools they need to thrive in this highly competitive business environment.

Como’s end-to-end engagement platform is now integrated with the Revel POS and, within the first 6 months of the partnership, many chains with hundreds of locations – such as My Second Cup, American Heroes Smokehouse, Squizto Pizza, and Marianne’s Ice Cream – are using it.

Over the Top joins restaurants such as Burger King, Carl's Jr., and Benihana that use Como Sense's data-driven tools to know their customers, personalize their experience and grow visits and spend. Como has been pioneering cloud-based customer engagement technology since 2005. 

Revel Systems is the POS and platform built to help all businesses improve day-to-day operations.