ResortPass Sees Record Growth Fueled by Experience Economy
ResortPass, a day-guest program for US-based luxury hotels and resorts announces that 2019 was a record-breaking year of growth and 2020 is continuing on this wave.
The Santa Monica-based company that offers day passes to hotels and resorts recently raised Series A funding from top-tier Silicon Valley venture firms who have backed tech companies such as Uber and Doordash. They have also expanded partnerships with Kimpton, Rosewood, Hyatt, Omni Hotels, Loews, Fairmont, Hilton, Innisfree, Highgate, Sydell Group, Trust Hospitality, SBE, Host Hotels, and others. ResortPass has now welcomed over 300 hotel partners across 24 U.S. states and is on track to triple this number in the next 12 months.
As the leaders in ancillary profit, driving inventory sales at a margin in excess of 90%, ResortPass aims to enable hotels and resorts of all sizes and types to monetize under-utilized amenities and services such as spas, cabanas, and pool access. Hoteliers maintain full control over inventory and pricing, with the ability to tailor exposure based on seasonality and demand. With no upfront fees and a pay-per-performance model, the day guest provider has presented hotel partners with sales of over $500,000 per year, with an average increase of 59% per year, and marketing growth reaching 300%.
Founder and CEO Amanda Szabo, notes that over the past three years, ResortPass has invested millions in marketing and technology hoping to provide a profitable, game-changing ancillary revenue stream for over 300 hotel partners across the United States. Day guests are the ideal leisure hotel guest. They book specifically to enjoy the hotel amenities and they spend a significant amount on-site on outlets like F&B.
Other milestones for ResortPass include:
- Increased presence in top US regions by 200%
- Achieved 3X year-over-year user growth
- Welcomed top industry veteran Flo Luigi as a hospitality advisor
- Expanded the engineering team and developed a build-and-test process to respond to customers faster and increase the speed of innovation
- Received nearly 2,000 reviews on TrustPilot with an Excellent Rating of 4.5/5
- Featured in The New York Times, Afar, Good Morning America, and Forbes
- Partnered with Rakuten to boost affiliate sales and raised awareness of the new “day guest” experience, with a 180% increase in website traffic
Fueled by the experience economy and the rapidly evolving accommodations market, ResortPass has introduced a new solution to hotels, where they are no longer limited to monetizing amenities to overnight guests. ResortPass is shifting how people experience hotels to a place of leisure for family and friends to enjoy a “daycation,” and a place that offers an escape from daily life for relaxation, wellness, and self-care.
Szabo adds that since many overnight guests don’t spend their entire stay on property, hotels and resorts can tap into the day pass guest, where reservations average $250, including F&B. Segmenting out amenities, and making them available to book, drives an easy new channel from local residents looking for a day getaway, visitors staying at an Airbnb nearby, or even overnight guests who want to add extra experiences during their stay.